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Gift and Loyalty Rewards Program

Gift cards and loyalty cards have been seen at checkout lanes all over the country.  Studies have shown that approximately 65% of Americans either have received a gift or loyalty card as a gift or have given one to someone as a gift in the year 2008.  This shows that there is significant purchasing power associated with these cards and that they have literally replaced paper gift certificates.

Many of the large restaurant chains across America have been using gift cards and loyalty cards to increase sales and encourage customers to visit their establishment more often. Giving your customers a reason to be loyal to your business over the competition is vital to you in a competitive market. Loyalty and Gift cards are a must-have offering for your customers to increase your retention and return guest numbers. 80% of the large US retailers have known this information for a long time and continue to enjoy Gift Cards as their number 1 seller of the two programs.

One of the easiest ways that you can increase your bottom line and your sales is to integrate gift cards with your business. In order to do this you must have technology available that can accept and issue gift cards to and from your customers.

If you do not yet have a Gift Card or Customer Loyalty program in place at your business, of any size, now is the time!

Now that you are in the market for a gift card or loyalty card program, it is important that your program includes the technology and support necessary to ensure your success. You can obtain a gift card program from us regardless of the size of your business as we have programs available to help the small business and the very large chains and franchises as well as multi-national organizations.

As a WorldWide Optimize PREFERRED merchants client you will have full access and consultation available to you concerning all of our product and service options. Put our experience to work for you so your business can take advantage of all of the marketing potential it has available today!

Your gift card or loyalty program will work on the same payment processing system that you are already using for your business. WorldWide Optimize offers a powerful system of customer support and service to you through our partnership with PREFERRED Merchants giving you full national support of your business needs free of charge to existing customers. Your new gift card program will be custom designed for your needs. All gift card designs are completely custom designed specifically for your business and are printed in full color. Not only will you have access to a support team but you will also have access to a full line of gift card promotional materials including: table tents, posters, stickers, display cases, card presenters and much more! Everything you need to continue to market your gift card program will be available to you.

Not only do you get monthly statements, but you will have the ability to track all of the money, anytime. You can receive detailed daily gift card reports, monthly reports, or detailed monthly reports showing you how much money is on your gift cards.

The Gift Card & Loyalty program has 2 program options available for your business:

Gift Card Program Swipe Fee $0.19 Monthly Fee $0.00 Monthly Minimum $5.00	Loyalty Card Program Swipe Fee $0.00 Monthly Fee $0.00 Monthly Minimum $5.00
Loyalty Discount set by each merchant / Cards sold separately

GIFT & LOYALTY CARD PROGRAM BENEFITS – for you and your customers

• Gift and Loyalty programs increase your sales and revenue by offering customer more options for payment and increased incentives for your customers to remain loyal to your business over the competition.  Sales will automatically increase as gift card sales are implemented.
• A crucial aspect to any successful business is to continuously promote and increase customer loyalty.  It is not enough anymore to simply offer a good product or service.  Today’s competitive market requires an comprehensive and professionally developed customer loyalty and rewards program specifically designed to keep customers coming back for more.
• Gift Cards help prevent theft and fraud because they require activation before they are able to be used and are built with additional security features to help prevent and minimize risk to theft and fraud.
• A wealth of information tells us that gift card sales increase 35% when used over paper gift certificate programs.  Additionally, statistics show that gift card purchase amounts increase by about 40% when used over paper gift receipts.
• Gift Cards will work to greatly enhance your businesses image and gives your customers a feeling of sophistication, not to mention the convenience factor customers love when using Gift Cards.  Gift cards also work to level the playing field with major chains that offer them already.  Don’t give your customers a reason to go with the major chain.  Our gift card program is just one more way we help you compete in today’s competitive market.
• Sub-Conscious Marketing and gift cards. Having a plastic colorful mini billboard in your customers purse or wallet everyday is a priceless sub-conscious suggestion keeping your business on your customers mind, more often.
• Gift cards increase profits and your bottom line.  With gift card programs, refund and returns can be offered in the form of gift cards ensuring that the money returns to your business instead of being spent somewhere else.
• Gift cards reduce shoplifting when return policy dictates that an in-store gift card must be issued for returns that do not accompany a valid receipt for the merchandise.
• Our gift card program allows you to print and view real-time account activity using your personal computer and the internet. You can receive reports to your email and you will also get daily terminal reports.
• Gift cards are an easy issuance and redemption option. Gift cards can be issued or redeemed by any employee by simply swiping the card through the POS terminal to load or redeem money value to and from the card which takes only a few seconds to complete.
• Gift and Loyalty card programs even effect your EXISTING customer base by creating more visits which may even allow you to reduce your current advertising budget if you retention costs are reduced. Also, you are spending a lot more money giving a buy 1 get 1 offer to your customer then you are by giving a free appetizer or dessert to your customer every time they spend 100.00 with your reward program. Client retention and encouraging the customer to come in and spend money often are the most important marketing aspects of your business and as you already know, spending money to find new customers is much more expensive then it is to keep the customers that you already have. Keep the ones you have coming back and you will be much farther ahead of the game then your competition in your town.

GIFT CARD CUSTOMER BENEFITS

• Customers these days love convenience.  If they love your service and offerings they love to give what you have to offer to someone else for many different occasions. Gift cards are the easiest gift solution for an customer as they already know that you will give their gift recipient the best service as they receive.  This allows your customers to give away your gift cards with confidence and enjoyment.
• Give your customers the gift of convenience. Gift cards are very flexible because your customers can use them anytime at any participating location and toward any in-store purchase
• Gift cards give your customers the ability to control the amount of money they spend on a gift without reducing the value that the recipient of the gift receives.  A 10 dollar gift card makes someone just as excited as a 40 dollar gift card if it is at a place they love to spend money